We specialize in custom solutions delivery that drives growth for full-cycle marketing agencies.

Times Square at sunset with busy pedestrian crosswalks, advertising billboards, and city traffic.

Empowering Agencies with remote engineering teams

Cloud Computing

Leverage the scalability and cost-effectiveness of cloud platforms like AWS, Azure, and GCP for your marketing applications

Data Analytics

Gain valuable insights into campaign performance, customer behavior, and market trends with custom data analytics solutionS

Marketing Automation

Automate reporting routine, personalize customer journeys, and improve ads performance with custom marketing automation

Data Warehousing

Build a robust data infrastructure to support your marketing analytics and decision-making

Cloud Migration

Migrate your marketing data to the cloud for enhanced scalability, security, and cost-efficiency.

Platforms Integration

Seamlessly integrate your existing marketing tools and Ad platforms to create a unified ecosystem

OUR COLLABORATION MODELS

Modus Soft | Digital transformation and Development process outsourcing
Modus Soft | Staff augmentation and Dedicated teams from 3 to 24 developers
Modus Soft | Quick dev team extension with Recruiting and Staff augmentation services

Your development needs will evolve, and we're here to evolve with them.

We can kick off with flexible Time & Material project work, then smoothly transition to building you a dedicated team of 3-15 pros. Our Staff Augmentation means you get the right talent, fast – usually in under two weeks from your hiring order, ensuring you're never short-handed

Screenshot of a data analysis dashboard
Screenshot of a survey report from a media insights platform showing responses to how often office staff use pharmaceutical and medical device information/materials sponsored by companies.

MARTECH DATA MARKETPLACE

CMI Media Group is a part of WPP and a full-service media agency dedicated exclusively to pharmaceutical and healthcare brands. Recognised by Adweek and other rating agencies as the #1 DTC and HCP media planning and buying company.

We have developed and maintained automatic and semi-automatic jobs that get data from client files, advertising platforms APIs, and open sources, aggregate them, and store them in the database in the format required by the customer. Data is further used for analysis and reporting.

Client
CMI Media Group, a WPP company

Year
2014 and ongoing

Team Size
24 FTE

Tech Stack
MS SQL, MongoDB, Java, JSP, HTML, Backbone, Highcharts, Spring, JSP, jQuery, JavaScript, Hadoop, Matillion, Amazon S3, Amazon Redshift, Snowflake, Tableau

PLATFORMS WE WORK WITH

Cloudera logo in blue text
Snowflake logo
Microsoft Azure logo with blue icon and text
Google Cloud logo
Databricks logo with blue text and icon
Oracle Cloud Infrastructure logo
Amazon Redshift logo
Hadoop logo featuring a stylized blue elephant and the word "hadoop"

AI

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Cloud: AWS | GCP | Azure

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React

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Node.js

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Python

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AI { Cloud: AWS | GCP | Azure } -- React \\ Node.js -- Python --//

WHY MODUS SOFT

  • We understand the challenges and opportunities faced by large marketing agencies in today's competitive market.

  • We have a successful history of delivering innovative ETL solutions for leading marketing agencies since 2010

  • On average we work with our clients from 8 years delivering them solutions and filling their hiring neeeds

  • We prioritize your needs and work closely with you throughout the development process to ensure your satisfaction

FAST TRACK AI ADOPTION

For CTOs and engineering directors the pressure is on to adopt AI and integrate it seamlessly to stay ahead of the curve. But let's face it, the road to AI adoption can often seem like a bumpy one. 

With Modus Soft, you can see your first AI delivery in as little as 3-6 months. We're talking about tangible results, not just endless prototypes. Our deep knowledge allows you to cut both corners – terms and costs of development. 

1. Fast-Track Delivery

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We are on a mission to integrate AI smoothly with your existing systems, so you don't have to rip and replace your entire infrastructure or migrate to another cloud platform. 

2. No cookie-cutting solutions 

Whether you're looking to automate your proprietary internal tool or enhance your Custom Audience engagement platform, we've got you covered. We know how to get your data ready for AI and being the right insights to your users

3. Seamless Integration

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Modus Soft brings the expertise to you at a fraction of the cost. Imagine having an AI-powered affinity marketing proprietary platform that boosts your HCP-level promotional access

4. Affordable Expertise

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TESTIMONIALS

Tanuj Chatterjee

CEO Super Unlimited Inc |

ex CTO Rakuten

“For the past four-plus years, and in a previous company as well, Modus Soft has been a reliable and valuable partner. We've challenged them with complex projects, tight deadlines, and the demands of a global operation, and they have consistently delivered beyond expectations.

More than just a vendor, they feel like an extended part of our team, fully invested in our success.

To the entire Modus Soft team – your dedication and expertise are truly appreciated. Thank you for your continued partnership and for being an integral part of what we do.”

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Karel Lahmy

CTO at Inspire Labs

“I have worked with Modus Soft for over 10 years and can confidently say they are an invaluable partner. Their professionalism, expertise, and dedication to high-quality results have consistently exceeded my expectations.

Modus Soft's team is skilled, responsive, and adaptable to changing requirements. Their commitment to innovation and continuous improvement has greatly contributed to our business success.

Communication is seamless, and their transparency and reliability have fostered a strong partnership. I highly recommend Modus Soft to any organization seeking a dependable outsourcing partner and look forward to continuing our collaboration.”

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LET’S CHAT

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